New Purveyors

Ottawa real estate project New Purveyors' identity consists of mid century inspired shapes with geometrically structured sensibilities.

The framework of the icon represents the shape of doorways in an architectural drawing, while also taking structural influence from Bauhaus furniture. The resulting branding manifests in dynamic layouts with subdued tones that echo New Purveyors' balance of professionalism and affability.

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Client
New Purveyors
Agency
Jackpine
Role
Art Direction, Design
Services
Identity, Print, Digital
Type
Monument Grotesk by Dinamo