Find Your Glow |
Morning coffee is much more than the sum of its parts. For many, it's a means to get outside, go for a walk, and take a moment of self-care. Find Your Glow is a wellness focused Starbucks seasonal campaign concept that champions the need to prioritize morning rituals. Building upon experience from previous seasons, the goal of this concept was to rework existing product photography to achieve a visual direction that takes influence from wellness, and clean beauty brands. The design system reflects these values by taking a less is more approach. The addition of photorealistic product reflections both elevates the product, and invites reflection from the viewers themselves. The selection of sky inspired gradients are equally serene, and calming. |
3/15
Client Starbucks
Agency Public Office
Role Art Direction, Design
Services Campaign, Advertising, Digital
Type Sodo Sans and Lander
by Lettermatic for Starbucks
by Lettermatic for Starbucks