Women in the Studio

In 2020 women held only 2% of all producing positions across Billboard's Hot 100 songs. The same study found that the ratio of men to underrepresented women in producing was 180 to 1, and that women earned only 33 producing credits in six years with only 9 going to women of colour.

Now in its 3rd year, Women in the Studio is a national accelerator, organized by Music Publishers Canada, that offers a series of curated production-related opportunities to women-identifying producer-songwriters from across the country.

Tasked with designing a full refresh from previous years, I created a visual system, for a social media campaign to announce the 10 artist cohort of 2021 participants, and accompanying promotional material.

10/15
Client
Music Publishers Canada
Agency
Jackpine
Role
Art Direction, Design
Services
Campaign, Advertising, Digital
Type
Axiforma by Kastelov


Photography
Tafari Anthony, Arman Bahreini, Eric Ballard, Gary Bremner, Justin Broadbent, Josh Dookhie, Noor Kahn, Jeff Maher, Tolu Olaku, Elisa Kady Pangsaeng, Cate Russell, Yung Yemi
Video
Teresa D'Elia, Chris Gaudry, Sabine Kahwaji, Jeff Maher